We navigated into the future of aviation.
TUIfly, from flight booking to smart travel.
Purely airline operators had been heavily slapped with the accelerating consolidation of airline services. TUIfly was faced with the unavoidable consequences of a rapidly changing industry and needed to do something fast. As TUIfly’s long-term partner, we were asked to put our heads together to navigate into a more promising future. Together, we created a new smart travel booking platform.
Business is no longer as usual.
We recognised that to differentiate ourselves and be more competitive, we needed to turn a new leaf. So we set out to reposition and transform TUIfly from a purely airline operator to an airline platform model for the aviation industry. One that was profitably tied to a new business model. A technologically modern platform was built from scratch. Value-adding services were designed. Solid partnerships were sought. And communications were reshaped.
Upheaving customer journeys with customers.
We upheaved the whole customer journey with the mission to pinpoint real value-adding moments for the new consumer. With a rigorous service design process involving in-depth interviews, prototyping and iterative development, together with customers, strategists and designers, we introduced a series of smart features and services. Ones that proved to add true value.
Make it bigger, better and stronger.
SinnerSchrader developed proprietary system software to drive the platform with speed and reliability. We wrote new search algorithms and an advanced real-time cache to ensure the dozen plus partnering airlines were efficiently found. What’s more, we introduced a new UX concept for effortless interactions. We reinvented travel booking for TUIfly and this is a truly transformational product.
TUIfly is a truly transformational product. Because true transformation creates new business models that expand to new profitable business opportunities.Matthias Schrader, CEO