What the user experiences IS your product. Nothing else. Start with the customer experience and work backwards to the technology, as Steve Jobs famously put it. Be inspiring. Be delightful. Be simple.
We deliver transformational products.
They bond with customers, reshape user behaviour and transform business reality.
Great products change everything. Behaviour. Business. Markets.
That’s why we build transformational products. Products, and services, that are not only great, but also bond with their users, reshape usage and transform business reality. Products that deliver unique value propositions powered by well crafted software, well thought out UX and inspiring designs.
TO BUILDING A GREAT
We put the human being first and centre. What we design solves real problems for real people.
This razor-sharp focus is absolutely essential. Without it, you inevitably get lost in lots and lots of possibilities.
Don’t increment. Jump to the next level. Transformational products change the lives of your customers for the better. By adding a lot more value, compared to what they currently use. Aim for a tenfold increase. At least.
It’s perfectly fine to start in a niche. But then you have to grow fast and scale your product beyond all borders, be it consumer segments or regional markets. All people on planet Earth are your potential users.
Think in platforms and ecosystems right from the beginning. The first iteration of your product might not be a platform. But at least it should have the built-in potential to grow into a platform ecosystem.
Deliver value through all possible channels. Make your platform available to third-party developers. Find business models that allow growth through creative partnerships. Sell whatever you have developed, including access to your platform.
You need to own your market. And your marketing. Close the marketing loop. Be your own marketing machine and design marketing right into your product. Make your customers your best ambassadors.
This is how we shift user behaviour and habits.
This is how you can learn to do business the way consumers would want you to.
This is the only true transformation.